SMAK is lead by outdoor industry veteran Maria Hennessey. Our small-by-design team includes professionals with backgrounds in journalism, public relations, and copy writing/editing.

Public Relations

We specialize in strategic PR & brand building services that help bring our clients to the forefronts of their markets. We understand that today’s brands are much more than the products and services they sell — they are a personal choice as well as a vital and fun component of a larger community.


We primarily serve clients in the outdoor and active lifestyle industries– from top consumer brands to grassroots events to early-stage companies at the tipping point of major expansion. Our services are tailored specifically to each client, integrating PR/media relations, social media, content marketing, and athlete/ambassador programs as needed.